firstday

Day One Checklist

The Complete Startup Tools Checklist for Day One

Every tool, platform, and service you need to set up when starting a company. Organized by category with direct links to the best free credit programs so you can build your entire stack without paying full price.

15 min readUpdated January 2025

When you start a company, the number of decisions you face on day one is overwhelming. Which cloud provider? Which database? Do you need analytics on day one? What about monitoring? And how much is all of this going to cost?

This checklist cuts through the noise. It covers every category of tool a startup needs, recommends specific products based on what thousands of successful startups use, and links directly to free credit programs that can save you over $1M in your first two years.

You do not need everything on this list from day one. Start with the essentials (incorporation, banking, cloud, version control, communication) and add tools as your team and product mature. The key is knowing what is available and claiming credits before you need the tools, since most programs require you to be a new customer.

Incorporation & Legal

You need a legal entity before you can open bank accounts, sign contracts, accept payments, or raise funding. Delaware C-Corps are the standard for venture-backed startups.

Stripe Atlas$50,000+ in partner perks

Delaware C-Corp/LLC formation for $500 with EIN, legal docs, and $50K+ in partner perks. 90% of founders are ready to operate within 2 business days.

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Banking & Finance

Startup-friendly banking gives you higher credit limits, integrated expense management, and partner perks. Traditional banks often require large deposits and lack startup features.

BrexFree financial stack

All-in-one financial stack with up to $6M FDIC insurance, 40x credit limits, and 3.73% treasury yield. Trusted by 1 in 3 venture-backed US startups.

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Ramp$350,000+ in partner rewards

Corporate cards and expense management with $350K+ in partner rewards including $2,500 OpenAI credits, Deel, AWS, and Drata discounts.

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Cloud Infrastructure

Cloud hosting is your largest infrastructure cost. Getting credits here saves the most money and lets you scale without worrying about server costs during the critical early months.

AWS ActivateUp to $100,000

Up to $100K in credits covering EC2, S3, Lambda, and 200+ services. The broadest service catalog with support from solutions architects.

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Up to $350K in credits with tiered access. AI-first startups on Vertex AI or Gemini get the highest tier with a dedicated Startup Success Manager.

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Microsoft AzureUp to $150,000

Up to $150K through the Investor Network, plus advanced AI services, GPUs, and enterprise go-to-market support.

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CloudflareUp to $250,000

Up to $250K for edge computing, CDN, security, and the Developer Platform. Workers, R2, D1, and enterprise WAF/DDoS included.

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Database

Every application needs a database. The choice between SQL, NoSQL, and in-memory depends on your data model, but most startups need at least one primary database and a caching layer.

MongoDBTiered credits

Tiered Atlas credits with built-in vector search for AI applications. Multi-cloud support across AWS, Azure, and GCP. Program companies represent $200B+ in combined valuation.

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SupabaseUp to $300 + free tier

Open-source Firebase alternative with managed Postgres, built-in auth, real-time subscriptions, edge functions, and vector embeddings. Generous free tier with 50K monthly active users.

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Redis$10,000 in credits

In-memory data store for caching, session management, real-time analytics, and AI vector search. Sub-millisecond latency with fully managed cloud deployment.

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Authentication

Building authentication from scratch is a security risk and a time sink. Use a managed auth provider to handle login, MFA, social sign-in, and enterprise SSO correctly from day one.

Auth0$9,000 value

B2B Professional Plan free for 12 months with 100K MAU, MFA, 50+ identity integrations, and passwordless login. Part of the Okta family.

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Analytics & Monitoring

You cannot improve what you do not measure. Product analytics tells you what users do; monitoring tells you when things break. Set both up before your first user arrives.

Mixpanel1 year free (1B events)

First year free with up to 1 billion events. Product analytics, web analytics, and session replay in one platform with no feature gates.

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PostHog$50,000 in credits

$50K in credits for open-source product analytics. Includes session replay, feature flags, A/B testing, and surveys. Plus partner benefits from Incident.io and Chroma.

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Amplitude1 year free (1.2B events)

1 year free Growth plan with 1.2 billion events. Analytics, experimentation, session replay, and activation. Special tracks for Black founders and VC portfolio companies.

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DatadogUp to $100,000

1 year free Datadog Pro with up to $100K in credits. Full-platform observability: APM, infrastructure monitoring, log management, and 750+ integrations.

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SentryFree tier + startup pricing

Open-source error tracking with detailed stack traces, session replay, and performance monitoring. Free developer plan with 5K errors and 10K transactions.

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Communication

Internal communication keeps your team aligned. Customer communication drives retention and growth. Set up both channels with tools that scale alongside your company.

SlackUp to $9,000 savings

25-30% off Pro/Business+ plans for 12 months. Team messaging, channels, huddles, workflow automation, and 2,600+ integrations.

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Intercom90% off + Fin AI free

90% off year 1 with Fin AI agent free (300 monthly resolutions). AI-enhanced inbox, ticketing, and outbound messaging. Used by Anthropic, Lovable, and Perplexity.

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HubSpotUp to 90% off

Up to 90% off CRM, marketing, sales, and service for seed-stage startups. Multi-year discounts with 1,500+ app integrations.

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Developer Tools

Version control, issue tracking, and CI/CD are the backbone of your engineering workflow. Choosing the right tools early prevents painful migrations later.

GitHub20 seats free Enterprise

20 seats free GitHub Enterprise for 1 year plus 50% off Advanced Security. Join a global network of 30K+ startups across 145+ countries.

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LinearUp to 6 months free

Up to 6 months free on any paid plan. The issue tracker used by 45% of YC companies and 66% of top AI startups. Keyboard-first with deep integrations.

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Design & Collaboration

Design tools help you prototype and iterate faster than building in code. Documentation tools ensure knowledge does not live solely in Slack threads and people's heads.

Figma$1,000 in credits

$1,000 in credits for collaborative UI/UX design, prototyping, FigJam whiteboarding, and Dev Mode for developer handoff.

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NotionSave up to $12,000

6 months free Business Plan with Notion AI. All-in-one workspace replacing wiki, project management, CRM, and docs. Used by 94% of Forbes AI 50 companies.

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Monitoring & Observability

Downtime costs you users and credibility. Application performance monitoring and error tracking catch issues before your users report them.

DatadogUp to $100,000

Full-platform observability with APM, infrastructure monitoring, log management, distributed tracing, and 750+ integrations. Up to $100K in startup credits.

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SentryFree tier available

Open-source application monitoring with error tracking, performance monitoring, session replay, and profiling across 100+ platforms.

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Total Savings Calculator

If you claim credits from every program listed in this checklist, here is what the total savings look like. These numbers are based on the maximum credit values available, which typically require VC backing or accelerator affiliation for the highest tiers.

Cloud Infrastructure

AWS + GCP + Azure + Cloudflare + DigitalOcean

$850,000+
Analytics & Monitoring

Datadog + PostHog + Mixpanel + Amplitude + Segment

$200,000+
Developer Tools

GitHub + Retool + Linear + Auth0 + Algolia

$75,000+
Communication

Slack + Intercom + HubSpot + Zendesk

$25,000+
Design & Collaboration

Notion + Figma + Miro + Webflow

$15,000+
Banking & Other Services

Stripe Atlas + Brex + Ramp partner perks

$400,000+
Total Potential Savings$1M+

Actual savings depend on your eligibility, funding stage, and program approval. Maximum values shown require VC/accelerator affiliation for most programs.

Frequently Asked Questions

What tools do I absolutely need on day one?

At minimum, you need incorporation (Stripe Atlas), banking (Brex or Ramp), a cloud provider (AWS, GCP, or Azure), version control (GitHub), team communication (Slack), and a domain with email. Everything else can be added incrementally as your team and product grow.

How much does a full startup tech stack cost without credits?

A typical early-stage startup tech stack costs $3,000-$8,000 per month without credits. Cloud infrastructure alone can be $1,000-$5,000/month depending on usage. Adding analytics, monitoring, communication, and developer tools pushes costs higher. With credits, you can reduce this to near-zero for your first 12 months.

Should I pick AWS, Google Cloud, or Azure?

It depends on your needs. AWS has the broadest service catalog and largest community. Google Cloud is strongest for AI/ML workloads and data analytics. Azure is ideal if you need Microsoft enterprise integration. Many startups apply for credits from all three and use each for its strengths.

Can I use open-source alternatives instead of paid tools?

Yes, and you should consider it for some categories. Supabase replaces Firebase, PostHog replaces Mixpanel (and is open-source), Sentry has a generous free tier. However, for categories like cloud infrastructure, banking, and incorporation, there are no open-source alternatives.

How do I prioritize which tools to set up first?

Follow this order: 1) Legal and incorporation, 2) Banking and finance, 3) Cloud infrastructure and hosting, 4) Version control and CI/CD, 5) Communication. After that, add analytics, monitoring, and design tools as needed. Do not over-tool early; start lean and add as you grow.

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